[CASL-L] Update: June 2012 Library Webinars

[Abery, Kris]

Please excuse the cross posting

June  2012 library webinars have been updated.  Descriptions and registration information are listed below. When an archived version of the webinar is available a link will be made available on the Continuing Education Calendar @ http://evanced.info/cslib/evanced/eventcalendar.asp


OCLC: Best Kept Secret: Marketing the Small & Rural Library - June 7th (Online)
Is your small or rural library the community's best kept secret? Libraries are not known for "tooting their own horns" so valuable services and resources go unnoticed. Join us for a webinar, hosted by WebJunction in collaboration with the Association for Rural and Small Libraries, to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability. Registration: http://bit.ly/JwfFxd

InfoPeople: Tell Me Something I Don't Know - Meaningful Community Engagement - June 12th (Online)
When you ask civilians (those people who are neither library workers nor our closest advisers, such as Friends and Trustees) what they would like to see in their libraries, they generally give predictable, and predictably narrow, answers. They want what they've always known in libraries, only more of it and during more open hours. Or they "envision" services we've been offering for years without their knowing it. This can be quite frustrating as we try to re-imagine libraries for the 21st Century.

Don't misunderstand: library consultants Joan Frye Williams and George Needham strongly believe that it's important to involve the people we serve in library planning and evaluation, but traditional approaches to community engagement are often far too expensive and time consuming for the limited results they produce. They can also be downright boring for all concerned!

This webinar will offer a lively look at practical, affordable, enjoyable techniques for garnering civilian input without surrendering professional judgment. George and Joan will discuss how to:
*Talk about the future without pretending to be psychic
*Reach the right stakeholders, and ask them the right questions
*Elicit ideas that expand everyone's thinking about your community and your library
*Translate those ideas into real directions and initiatives

Registration: http://infopeople.org/training/tell-me-something-i-don%E2%80%99t-know


InfoPeople: Operation Health: Resources for Veterans and Their Families - June 13th (Online)
Injured war veterans have always been a part of U.S. history, but the recent wars in Iraq and Afghanistan have resulted in a significant increase of debilitating injuries. Returning veterans face many health issues, from physical injuries to mental health issues such as post-traumatic stress disorder (PTSD), depression, substance abuse and suicide. Women returning from deployment face additional issues, while spouses and family members have unique needs of their own.

When veterans and their loved ones come to the library for information,
*Do you feel prepared?
*Are you searching for the best resources about specific issues unique to veterans?
*Do you know how to help spouses and families of deployed military personnel cope with their situation?

This webinar will provide an overview of the most pressing issues faced by returning veterans and their loved ones and what libraries can do to help. At the end of this one-hour webinar, participants will:
*Understand the spectrum of health issues and information needs of military veterans and their families.
*Be aware of quality health resources from subject-specific websites to mobile apps.
*Be knowledgeable of directories of medical facilities and services.
*Be knowledgeable of support services and information for spouses and families of deployed troops.

Registration: http://infopeople.org/training/operation-health-resources-veterans-and-their-families

ALA: Funding Cuts Got You Down? 10 Insider Tactics for Impacting the Funding Debate - June 13th (Online)
Are you dealing with funding cuts in your community? At your school? Are you frustrated with council members, legislators, administrators and others who do not understand the value you bring to the community? In this online session you'll learn 10 insider tactics for effective influence that will increase your library's perceived value, as well as demonstrate why you are one of the best investments around. And if 10 aren't enough, you'll get 10 more at the ALA annual meeting, particularly as they relate to the campaign season, which is an ideal time to capture everyone's attention. More about the ALA annual session here: http://ala12.scheduler.ala.org/node/1353, but, in the meantime, be sure to join us to start making a difference right away! Registration: https://www2.gotomeeting.com/register/620656882

LJ: Authority, Connectivity & Discovery: Evolving Role of Reference - June 14th (Online)
The proliferation of free online resources has caused user habits and expectations to change drastically in the last decade, and there is no doubt that they will continue to evolve along with technology trends and advancements. Publishers, specifically reference publishers, have needed to meet these demands and have striven to exceed them - delivering new and innovative ways to access authoritative facts quickly, easily, and accurately. Some now deliver the next step in the research experience - providing effortless pathways beyond the facts and figures of free resources or standard reference, making the user's journey into encyclopedias, scholarly works, and journal articles effortless and seamless. These publisher initiatives have the potential to revolutionize the role of reference in the library, and the way reference is used by researchers at every level.

Why are traditionally-published reference resources still necessary? What are publishers doing to make them accessible, usable, and discoverable in the library and on the free Web? How are these changes impacting reference's presence in the library? How are user habits affecting how reference is published, developed, and utilized? Register now to hear our esteemed panel, including Oxford University Press' Robert Faber, Editorial Director for Reference (UK), Dave Tyckoson, reference librarian and Associate Dean at California State University, Fresno, and Dinah Birch, Professor of English Literature and Pro-Vice-Chancellor for Research and Knowledge Exchange at the University of Liverpool and Editor of the newest edition of the classic Oxford Companion to English Literature, 7th Edition, on a panel moderated by Library Journal and School Library Journal Reference Editor Etta Thornton-Verma, as they tackle the topic of the ever-changing role of, and need for, authoritative reference in today's libraries in the 'Wiki age.' Registration: http://bit.ly/KcZs52


OCLC: "That's Not What I Said!": Foundations of Interpersonal Communication - June 19th (Online)
Our personalities affect how we view and relate to the world. Each of us have different learning and communication styles, fears, insecurities and defense mechanisms. This presentation will provide you with the tools to recognize your own and others' differences and become more aware of how they affect your relationships with customers and co-workers. Registration: http://bit.ly/JeOSWS




















Kris Abery
Continuing Education Coordinator
Connecticut State Library
Email: Kris.Abery at ct.gov
Tele: 860 704 2206
Facebook: http://www.facebook.com/CTStateLibrary
Twitter: http://twitter.com/#!/LibraryofCT

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