Posted on behalf of Judy Kronick

CLA Reference & Adult Services Committee Presents:

Practical Social Media Tips for Small and Large Libraries

In this workshop, you'll learn how to prepare your library for lasting social media success.  In an open discussion with marketing veteran Johannes Neuer, you'll explore topics such as management foundations, goal setting, staff development, network selection, cross-departmental team collaboration, editorial planning, success measurement, and campaign optimization.

Presentor:

Johannes Neuer, Associate Director of Marketing at The New York Public Library, specializes in email and social media marketing.  Prior to joining the Library in 2009, Johannes worked for Connecticut-based and national U.S. non-profits, as well as SMEs and global players in the electronics, media, and software sectors.  Awards include Craig Newmark's 2011 Who Rules Social Media, MarketingSherpa's 2010 Viral and Social Marketing Hall of Fame, and PR News' 2010 Nonprofit Award for use of Twitter.  A frequent speaker, he has appeared at the MarketingSherpa's Email Summit, Social Media Week, Web 2.0 Expo, the Public Library Association Conference, the Austrian Library Association Congress, the Bodleian Libraries at the University of Oxford, and BookExpo America.

Thursday October 11, 2012

Henry Carter Hull Library Clinton, CT

1:00 p.m. - 3:00 p.m.

Coffee and Registration from 12:30 p.m. - 1:00 p.m.

$25.00 for CLA members, $35.00 for non-members

REGISTER AT THE CLA WEBSITE

http://ctlibraryassociation.org/meetinginfo.php?id=72&ts=1346258720

If you require special accommodations in order to participate in this program, please contact Paula Cook at 860.512.2877

Kris Abery

Continuing Education Coordinator

Connecticut State Library

231 Capitol Avenue

Hartford, CT 06106

Tele: 860.704.2206
Fax: 704.2228

Facebook: https://www.facebook.com/CTStateLibrary

Twitter: http://twitter.com/#!/LibraryofCT