The Magic of Marketing Databases

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From: Webcast Alert - Library Journal <libraryjournal@email.libraryjournal.com>
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Sent: Wednesday, February 19, 2014 10:02 AM
Subject: Make Some Magic Happen on March 5

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Nancy Dowd

Ryan Maxey

Make Magic With Us

Are you challenged with how to get patrons to use the databases you purchase? This webcast will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database.

Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, and Ryan Maxey, a graphic designer fresh from NYC, as they inspire you with ideas and examples that will turn around your database marketing.

Register Now and you'll hear about:

Specific advertising strategies for databases
Examples of messaging that will increase usage
Model database advertisements that will inspire you and your patrons

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