[CASL-L] September 2012 State Library Workshops & Online Learning Opportunities

[Abery, Kris]

Please excuse the cross posting





The following Connecticut State Library CE workshops have been scheduled for September 2012. To register access the Connecticut Library Continuing Education Calendar of Events @ http://evanced.info/cslib/evanced/eventcalendar.asp



Accidental Marketing Manager - Sept. 17th (Pt.1) & Sept. 24th (Pt.2) @ Middletown Library Service Center
Are you suddenly responsible for promoting your library's programs or services? Perplexed about how to get coverage in the local press? Can't see to get the word out at the right time and in the right place? The information covered in this workshop will be useful to libraries of all sizes and budgets.

Note: You are expected to attend both sessions of the workshop.

Jennifer Keohane will share tips, how-to's, and do's & don'ts to help you get not only get the word out but to also get the message to the right people. She'll show you how to create a system to effectively maximize your time in promoting your library's programs and services.

You'll learn:
*What is marketing and pr (public relations)
*How to find pr opportunities in your library
*How to create a marketing strategy and promotion plan
*The do's & don't of writing press releases
*The role of social media in library pr
*How & where to focus your pr efforts
*How to evaluate your efforts


Cataloging Library Equipment - Sept. 19th @ Middletown Library Service Center
Libraries are so much more than books! Libraries increasingly lend a variety of objects and equipment to patrons. Cataloging these non-traditional items ensures patrons are aware of this service and helps staff keep track of what a library owns and where it is at any given time.

This workshop looks at how flip cameras, computer cables, webcams, microphones, e-book readers (such as kindles), Playaways, etc. are cataloged using AACR2. It also introduces participants to the ways Resource Description and Access (RDA) - the new content standard to be adopted by the Library of Congress in March 2013 - is different from AACR2. Cataloging Consultant Dodie Gaudet helps to unravel the myriad options when cataloging these media.


Occupational Spanish for Library Personnel: Parts I and II - Sept. 26th, Sept. 27th, Oct. 10th and Oct. 11th @ Hagaman Memorial Library
This course helps library personnel to better communicate with Spanish speaking patrons, welcome them, and make them feel comfortable in the library environment. Learning some basic phrases builds credibility and rapport, and helps to establish productive relationships with Latino customers.

In addition to having basic conversational skills in Spanish, it is important to communicate "culturally" with Spanish-speaking patrons. The cultural knowledge acquired during these sessions will help librarians design programs to bridge the gap between library services and the Latinos residing in their communities.

Who Should Attend: This 16-hour training course is designed for front line library personnel with little or no prior knowledge of Spanish, who interact with Latino patrons. It focuses on the library's customer service vocabulary and grammar.

Students will also learn customs and values of the Spanish-speaking patrons and their families, and perceptions and beliefs related to library services. Understanding cultural differences will help them understand Latino patrons' questions, and give them the required answers.

Goals of this workshop:
*Help library staff interact with Latino patrons in basic Spanish using words, phrases and dialogues of daily use in the library environment.
*Understand the cultural aspects of interacting with Latinos and their use of libraries.
*Provide tools and strategies to overcome language barriers beyond these basic phrases.

Before the workshop, participants will receive a booklet containing Guidelines to Spanish Grammar specifically designed for this training. Participants will need to familiarize themselves with the specific grammar for each 4-hour session.

This workshop will be held in 4 half day sessions, September 26 & 27 and October 10 & 11 from 1:00 to 5:30 at the Hagaman Memorial Library<http://www.hagamanlibrary.info/>. Participants must attend all 4 sessions.


September OCLC/WebJunction Webinars



OCLC: Engaging Your Whole Community: Principles and Practice to Influence Policy - Sept. 6th (Online)
AmericaSpeaks, a leading US nonprofit focused on citizen engagement, deliberation, and participation in government decision-making, incorporates broad-based outreach strategies into all of its work. Using low-cost, online and face-to-face public engagement strategies, successful engagement initiatives bring together diverse participant groups to represent the broader community interests. Learn how to build community engagement around library-led initiatives such as digital inclusion and gain facilitation skills to help build healthy, prosperous and cohesive communities. Presenters will provide examples from their own work and from that of other leading civic engagement practitioners to illustrate the most effective tactics for reaching those who often do not participate because of limited access to and familiarity with new technologies.

*If you require Closed Captioning in order to attend this webinar, please contact Jennifer Peterson by August 31 petersoj at oclc.org.

For additional details and registration information visit: http://bit.ly/TH63Ft



OCLC: Best Small Library in America 2012 - Sept. 11th (Online)
Library Journal's annual Best Small Library in America Award, cosponsored by the Bill & Melinda Gates Foundation, was created in 2005 to encourage and showcase the exemplary work of libraries serving populations under 25,000. In collaboration with the Association for Rural & Small Libraries<http://arsl.info/> and Library Journal, we are pleased to host this webinar featuring the 2012 Best Small Library in America: Independence Public Library<http://lj.libraryjournal.com/2012/01/managing-libraries/best-small-library-in-america-2012-the-independence-public-library-ks/>. The multi-award-winning library's staff of eight serves a population of 13,420 through innovative programs and partnerships, leveraging social media and the Geek the Library<http://geekthelibrary.org/> campaign for sustained marketing and advocacy efforts. Using a participatory management style and collaborating with other Kansas libraries, along with others in their community, IPL has reached out to individuals and partners to deliver programs and services that bring the community into the library. The session will include an overview of the nomination process and details for next year's award.

*If you require Closed Captioning in order to attend this webinar, please contact Jennifer Peterson by September 4 petersoj at oclc.org<mailto:petersoj at oclc.org>.

For additional details and registration information visit: http://bit.ly/NGY9eG





ONLINE LEARING OPPORTUNITIES: WEBJUNCTION CONNECTICUT



If you are unable to attend a workshop visit  WebJunction Connecticut @ http://www.webjunction.org/partners/connecticut.html



To Preview the Course Catalog:  https://oclc.plateau.com/plateau/user/site/browseCatalog.do  OR  Request Course Access visit: https://www.webjunction.org/find-training/request-access/



Free online courses for Connecticut library staff through the WebJunction Connecticut website. The course list includes, but is not limited to:



Microsoft Office Suite (Access, Excel, Word, etc.)

Adobe Applications (InDesign, Acrobat, Captivate, etc.)

Basic Presentation Skills: Delivering a Presentation

Customer Service Fundamentals: Building Rapport

Dealing with Angry Patrons

Keeping It Simple: Developing a Marketing Plan for Your Library

Leadership Essentials

Marketing Essentials

Planning Story Times for Children

Readers Advisory Services

Can Do It: A Recipe for Designing Web-based Instruction

















Kris Abery
Continuing Education Coordinator
Connecticut State Library
231 Capitol Avenue
Hartford, CT 06106
Tele: 860.704.2206
Fax: 704.2228
Facebook: https://www.facebook.com/CTStateLibrary
Twitter: http://twitter.com/#!/LibraryofCT

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mylist.net/archives/casl-l/attachments/20120816/db005131/attachment.html>