[CASL-L] Update to May 2012 Library Webinars

[Abery, Kris]

Update: May 2012 Library Webinars





LJ: Creating a LibraryAware Community: Making Print Materials Work for You - May 17th
How can we empower our staff's creativity while maintaining consistent branding guidelines?
Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.

How to combine copy and images that compel
Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials - writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.

Guerilla Marketing Library Style
In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed.

Registration: http://bit.ly/Jx6YW5



LJ: Reference: Marketing What You Bought - May 22nd
At LJ's midwinter reference roundtable, academic and public librarians expressed frustration that they don't know how to best market the often-expensive materials they've bought from reference publishers and aggregators. SAGE Reference's Rolf Janke quoted librarians as saying, "Help us market your content...We're not in business. We don't have marketing degrees." At the same time, EBSCO's Brian Duncan explained that something as simple as radio advertising has caused spikes in usage for libraries. Our participants will explain how to best market content to patrons so that material will fly off the real or virtual shelves.

Attendees will get workable plans and concrete examples of marketing strategies that have worked in various settings and with various sized patron populations. We'll also hear from two librarians about what's worked from them and what they need from vendors going forward.


Registration: http://bit.ly/KuuLCK



TSL: To Pin or Not to Pin: An Exploration of Pinterest for Librarians - May 24th

Have you heard people talking about 'pinning' the night away, but are clueless as to what they're actually talking about? Join Dawn Krause, Manager of Continuing Education at the Texas State Library and Angela Palmer of Bee Cave Public Library - both avid Pinterest users - in an overview of this fun tool. Find out what all the fuss is about and explore the ways that libraries are beginning to use this tool. Pinterest.com is a social site that allows users to "pin" images from around the internet or upload them from their own personal collections to create visual bulletin boards. Find out how the tool works and how your users may be using it, then decide if it's right for your library. Of course, we'll cover some of the controversy around copyright as well.



Registration: https://www.tsl.state.tx.us/ld/workshops/webinars/pinterest/index.html



OCLC: Understanding Compassion Fatigue in Your Library - May 31st

You love your job. You love your library. You love helping your patrons and giving them the extra attention that lets them know you care. But there are days when you've given just about all you have to give. At the end of the day you feel drained, or irritated, or  both! You may have achieved "compassion fatigue." The term, which is used frequently in medical settings, describes a caregiver's reaction to chronic stress that results in feelings of hopelessness, anxiety, self-doubt, lack of focus and fatigue. This webinar will help you recognize the symptoms and the situations that may trigger compassion fatigue and understand how it affects you and your working environment. Explore ways to take care of yourself so you can continue to show compassion and give your patrons the care they need.



Registration: https://oclc.webex.com/oclc/onstage/g.php?t=a&d=714852202



PLA: Managing Traditional & Social Media for Libraries - May 31st
For public library staff, dealing with the media can sometimes be rewarding, sometimes frustrating, sometimes exciting, sometimes daunting... but always necessary. PLA's free webinar, "Managing Traditional & Social Media for Libraries," covers the fundamentals of media planning and outreach-including social media-to prepare you to work with the media and generate attention that will support your library's activities and advocacy efforts.

At the conclusion of this webinar, participants will be able to:
*State the importance of media outreach in relationship to advocacy
*Identify the difference between "traditional media" and "social media"
*List the six key steps involved in traditional media outreach
*Identify at least four key concepts to remember when they speak to ("pitch") the media about their library
*Recognize at least three keys to success to preparing and delivering a media interview
*Describe what is Turning the Page 2.0 and how this advocacy planning program can serve as a larger context for your media activities

Who Should Attend:
Librarians new to working with the media or those who would like a refresher



Registration: http://www.ala.org/pla/onlinelearning/webinars/media


















Kris Abery
Continuing Education Coordinator
Connecticut State Library
Email: Kris.Abery at ct.gov
Tele: 860 704 2206
Facebook: http://www.facebook.com/CTStateLibrary
Twitter: http://twitter.com/#!/LibraryofCT

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