[CASL-L] Accidental Marketing Manager (MLSC) & WordPress for Websites (MLSC)

[Abery, Kris]

The following workshops have been scheduled for Aug. 2013. To register access the Continuing Education Calendar o Events @ http://evanced.info/cslib/evanced/eventcalendar.asp



Accidental Marketing Manager Pt.1-Pt.2  - Aug. 8th (Pt.1) and Aug. 15th (Pt.2) @ MLSC

Are you suddenly responsible for promoting your library's programs or services? Perplexed about how to get coverage in the local press? Can't see to get the word out at the right time and in the right place? The information covered in this workshop will be useful to libraries of all sizes and budgets.



Note: You are expected to attend both sessions of the workshop.



Jennifer Keohane will share tips, how-to's, and do's & don'ts to help you get not only get the word out but to also get the message to the right people. She'll show you how to create a system to effectively maximize your time in promoting your library's programs and services.



You'll learn:

*What is marketing and pr (public relations)

*How to find pr opportunities in your library

*How to create a marketing strategy and promotion plan

*The do's & don't of writing press releases

*The role of social media in library pr

*How & where to focus your pr efforts

*How to evaluate your efforts



Introduction to WordPress Websites - Aug. 21st (MLSC)

Looking for a simple way to have an attractive and useful web presence? One that is easy to maintain as well? Sound too good to be true? Come learn how it can be done with Wordpress. Wordpress is a content management system that lets you create and maintain a website without learning complex & expensive web development software. At the end of the workshop you'll be able to update your Wordpress website from any computer that has an internet connection.



Not sure if you have Wordpress available to you? Check with your website hosting service, they'll be able to help you. There are also services that let you set up a Wordpress site for free. During this workshop we'll provide you with a temporary Wordpress website that you can use as a model for later development.



In this session we'll cover

How Wordpress helps you organize your information

Setting up an easy to update page for news.

Changing the look of your site through the use of themes.

Options for letting people leave comments on your site.

Incorporating content from blogs, flickr and other services.

Adding media content on your pages.

And much more!



Intermediate WordPress - Aug. 22nd (MLSC)

In the basic "WordPress as a Content Management System" workshop you learned how to create Pages to display static content, use Posts to create a news page, select themes to make your site look great and

use widgets to create a sidebar of content for your library site. In this session you'll learn much more about managing your own installation of WordPress and customizing your library's WordPress

based web site.



Topics will include:

Tips on keeping your site secure and well maintained.

Using the file editor to make minor edits to theme files.

Customizing CSS to make simple changes to site.

Great plugins that add great features to WordPress.

New WordPress features including the Custom Menus options.

Finding & installing themes and plugins

How to work with Child Themes












































Kris Abery
Continuing Education Coordinator
Connecticut State Library
231 Capitol Avenue
Hartford, CT 06106
Tele: 860.704.2206
Fax: 704.2228
Facebook: https://www.facebook.com/CTStateLibrary
Twitter: http://twitter.com/#!/LibraryofCT

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