[CASL-L] Don't miss Libby Post in Willimantic! Library Advocacy: The Unquiet Zone

[Styles, Julie]

Encore presentation! If you missed Libby's workshop in September, now is your chance to attend this fantastic program on advocacy.


Library Advocacy: The Unquiet Zone
This session covers the nuts and bolts of why library staff and leadership should be advocates for their library, and how to go about doing it. We'll review the differences between lobbying and advocacy, where the line is, and how and when to cross over from one to the other. We'll look at what other advocates have accomplished and go in-depth into current data you can use to further your advocacy efforts. We'll also look at how to position your library as an essential service by unlocking the secrets to developing a compelling brand and marketing campaign for your library. Through a values-based brand, you'll give your community the emotional hook it needs to see your library as essential-just like fire, police, education, and health care. That emotional hook is what turns your library trustees, staff, and patrons into effective advocates.

"The Public Library of New London has historically been seriously underfunded by the municipal government, compared to other distressed cities. Libby Post spent three days last fall coaching* the board, staff and a group of interested community members in advocacy techniques, leading to the formation of a committee that met weekly from November 2014 through May 2015. Following Libby's plan, the advocacy committee's efforts resulted in a 20% increase in the library budget for FY 2016."

--Suzanne Maryeski, Executive Director, The Public Library of New London.

*Libby's coaching was supported by a Citizens-Save-Libraries grant from United for Libraries, a branch of ALA.

Date: 1/7/2016
Time: 10:00 AM - 1:00 PM
Location: Willimantic Library Service Center

Click here for more information and to register.<http://evanced.info/cslib/evanced/eventsignup.asp?ID=5393&rts=&disptype=&ret=eventcalendar.asp&pointer=&returnToSearch=&num=0&ad=&dt=mo&mo=1/1/2016&df=calendar&EventType=ALL&Lib=&AgeGroup=&LangType=0&WindowMode=&noheader=&lad=&pub=1&nopub=&page=&pgdisp=>






[CT_State_Library_Logo-02_email2]
Julie Styles | Professional Development Coordinator | Division of Library Development
julie.styles at ct.gov | 860-704-2206 | 786 South Main St. Middletown CT 06457
Website: http://libguides.ctstatelibrary.org/dld/home | Continuing Education Calendar: http://evanced.info/cslib/evanced/eventcalendar.asp

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