[CASL-L] Accidental Marketing Manager Pt.1-Pt.2 - Aug. 8th (Pt.1) and Aug. 15th (Pt.2) @ MLSC

[Abery, Kris]

The following workshop has been scheduled for Aug. 8th (Pt.1) and Aug. 15th (Pt.2). To register access the Continuing Education Calendar o Events @ http://evanced.info/cslib/evanced/eventcalendar.asp or http://evanced.info/cslib/evanced/eventcalendar.asp



Accidental Marketing Manager Pt.1-Pt.2  - Aug. 8th (Pt.1) and Aug. 15th (Pt.2) @ MLSC

Are you suddenly responsible for promoting your library's programs or services? Perplexed about how to get coverage in the local press? Can't see to get the word out at the right time and in the right place? The information covered in this workshop will be useful to libraries of all sizes and budgets.



Note: You are expected to attend both sessions of the workshop.



Jennifer Keohane will share tips, how-to's, and do's & don'ts to help you get not only get the word out but to also get the message to the right people. She'll show you how to create a system to effectively maximize your time in promoting your library's programs and services.



You'll learn:

*What is marketing and pr (public relations)

*How to find pr opportunities in your library

*How to create a marketing strategy and promotion plan

*The do's & don't of writing press releases

*The role of social media in library pr

*How & where to focus your pr efforts

*How to evaluate your efforts



















Kris Abery
Continuing Education Coordinator
Connecticut State Library
231 Capitol Avenue
Hartford, CT 06106
Tele: 860.704.2206
Fax: 704.2228
Facebook: https://www.facebook.com/CTStateLibrary
Twitter: http://twitter.com/#!/LibraryofCT

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mylist.net/archives/casl-l/attachments/20130729/fda56eb5/attachment.html>