[CASL-L] Market Research: Six easy steps you can implement today @ your library

[IRENE KWIDZINSKI]

FYI

----- Forwarded Message -----
From: "Susan Hornung, ASCLA/RUSA executive director" <shornung at ala.org>
To: Irene <kwidz at sbcglobal.net> 
Sent: Monday, July 29, 2013 4:27 PM
Subject: [Webinar] Market Research: Six easy steps you can implement today @ your library
 


[Webinar] Market Research: Six easy steps you can implement today @ your library  
Sign up by Thursday, August 1 for market research webinar hosted by RUSA! Information about upcoming webinars and online courses included, too! Is this email not displaying correctly?
View it in your browser.   
  
Webinar: Market Research Success
Register by Thursday, Aug. 1
Market research: it's a vital tool to making sure you're meeting the needs of your various customers. But where to start? What questions should we ask, and what methods should we use to gather our data?

RUSA's upcoming webinar, Meet Them Where They Are: 6 Steps To Market Research Success, will present a quick, easy, and effective way to begin market research, regardless of your level of expertise. Public, academic and special librarians will all benefit from the practical information included in this session.

When: Aug. 2, 2:00-3:00p.m. Central
Learn more and register by August 1.

Who should attend? Librarians who work with entrepreneurs, who are developing new library services, who are working on the SWOT analysis for a strategic plan, and who want to understand and improve their library users' experiences. This can include business librarians, administrators, public services and librarians of all types, systems librarians, electronic resources librarians, collection development librarians, and librarians on marketing committees. ​

Don't forget about our other upcoming webinars during the month of August!

	* RUSA Webinar: User Experience Research 101, Aug. 7, 2:00-3:30p.m. Central
Interested in applying UX research to your library but not sure where to start? We’ll introduce the concept of user experience, research planning, and practical research methods to librarians who may not have formal training in user experience research. Learn more and register now.
	* ASCLA Webinar Series: Understanding Personalities in the Workplace, Aug. 14, 21, and 28, 2:00-3:00p.m. Central
Presented by leadership expert Linda Bruno, who led our Servant Leadership workshop in Chicago. If you’ve ever asked yourself, “Why did they DO that?” attend this informative and fun workshop series and find out! All sessions will be recorded and distributed to paid registrants. Learn more and register now.
Scroll down for more information about these and other upcoming online learning offerings from ASCLA and RUSA!Course and webinar descriptions, pricing details, registration instructions for groups and individuals are all posted online at RUSA’s online learning page and ASCLA’s online learning page.


Group rates available!
Get the details at RUSA’s online learning page and ASCLA’s online learning page.

See you online!
Best wishes,
Susan Hornung
Executive Director
Association of Specialized and Cooperative Library Agencies
Reference and User Services Association
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Webinars
Register for webinars now!
Registration information for ASCLA, including groups
Registration information for RUSA, including groups
Questions about registration? Contact registration at ala.org or 1-800-545-2433, option 5.
Hosted by ASCLA
ASCLA is offering two series of webinars presented by Linda Bruno, an outstanding trainer who just presented our Servant Leadership workshop in Chicago with rave reviews!
When you register for either of these series, you are registering for three separate webinar sessions on the dates and times listed below. Register for both series--a total of six webinars--and save 15%! All webinar sessions will be recorded, and links to the recordings will be sent to paid registrants so you’ll be able to catch up if you miss a session.
SERIES 1: Understanding Personalities in the Workplace, Aug. 14, 21, and 28, 2:00-3:00 PM
If you’ve ever asked yourself, “Why did they DO that?” attend this informative and fun workshop series and find out! Participants will learn and begin to master an understanding of their own personality style; the characteristics of each of the 4 personality styles; how to interact with each of the 4 styles; and an understanding of the strengths and weaknesses of each style. Learn more and register now.
SERIES 2: Emotional Intelligence in Your Workplace, Sept. 18, 25 and Oct. 2, 2:00-3:00 PM
Emotional Intelligence: simply defined, it’s being intelligent about emotions--yours and others’. We’ll delve into how our behavioral styles can affect our levels of emotional intelligence. We’ll also take a closer look at emotions: What are emotions anyway? Are we even aware of them when they happen? Can we control them? We’ll also probe how our emotions affect how we interact with others and discover the potential for improving our emotional intelligence, why it matters in the workplace, and why it might be challenging to do so. Learn more and register now.
Hosted by RUSA
Using Web Video to Promote Library Resources and Your Expertise, July 30, 2:00-3:00p.m.
This webinar will teach you how to create your own web videos to provide personalized and topic-specific instruction, showcase your resources and expertise, and reach users wherever they may be online. Sponsored by RUSA’s Business Reference and Services Section (BRASS). Learn more and register now.
Meet Them Where They Are: 6 Steps To Market Research Success, Aug. 2, 2:00-3:00p.m.
This webinar presents 6 fundamental steps to follow to conduct market research. It illustrates the differences between 5 market research methods and explains how to select the right method. This webinar is distinct from others because it provides a quick, easy, and effective way to begin market research, regardless of the level of expertise of the attendees. Learn more and register now.
User Experience Research 101, Aug. 7, 2:00-3:30p.m.**
Interested in applying UX research to your library but not sure where to start? We’ll introduce the concept of user experience, research planning, and practical research methods to librarians who may not have formal training in user experience research. The focus is on the user-centered design process to help the audience integrate user experience research into their existing work. Real-world examples from libraries will be used! Learn more and register now.
How to Conduct Usability Studies: A Librarian Primer**, Sept. 4, 2:00-3:00p.m.
Interested in conducting some usability test of your library website or resources, but not sure where to start? Hear about what things to consider when conducting usability tests for the first time. We will cover research questions, recruitment, creating user study scripts and other best practices for implementation.Learn more and register now.
**Register for both the User Experience webinar and Usability Studies webinar and save 15%!
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Online Courses
Register for courses now!
Registration information for ASCLA, including groups
Registration information for RUSA, including groups
Questions about registration? Contact registration at ala.org or 1-800-545-2433, option 5.

Readers' Advisory 101 Sep. 2 - Oct. 20, 2013. Chats on Thursdays, 3p.m. Central.
Hosted by RUSA.
Learn how to become more comfortable providing readers' advisory (RA) services. Through practice sessions, learn how to use RA tools, craft annotations, read in genres, articulate appeal, and experiment with methods to offer RA services. Readers' Advisory 101 is tailored for support staff, library technicians, newly hired reference librarians, and those librarians who want to brush up on their skills from all types of libraries. Learn more and register now.

Business Reference 101 Sep. 9 - Oct. 6, 2013
Hosted by RUSA.
Appropriate for librarians and library staff of all types who wish to acquire business reference expertise, Business Reference 101 will demystify such topics as SIC, NAICS codes, ROI and 10ks. Students will also have access to proprietary business reference databases. Learn more and register now.

Improving Library Services to People With Disabilities Oct. 14 - Nov. 10, 2013
Hosted by ASCLA.
Two live course chat meetings: Thursdays, Oct. 24 and Nov. 7, 3:00-4:00p.m. Central Time.
CEUs now available for this course! Participants will identify library users with disabilities at their library and the resources and assistive technologies available to assist them; examine changes in attitudes, laws and technologies that have impacted people with disabilities; and recommend changes in personal and organizational behaviors to improve services for people with disabilities at their library. Learn more and register now.   
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