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[Shelley Stedman]

Begin forwarded message:

From: Maker Pro <makerpro at email.makermedia.com<mailto:makerpro at email.makermedia.com>>
Subject: How Jawbone Clawed Its Way Back From Bankruptcy
Date: October 4, 2018 at 2:16:06 PM EDT
To: slstedman at hotmail.com<mailto:slstedman at hotmail.com>
Reply-To: Maker Pro <makerpro_D482D2A0558520816862B618DA2898DCB0A8084B35B5C6CD at response.makermedia.com<mailto:makerpro_D482D2A0558520816862B618DA2898DCB0A8084B35B5C6CD at response.makermedia.com>>



a newsletter from [Make:] <http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6B:A30091A4624CA4BC14FB6AD5052D1315&>






[Maker Pro]<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6B:A30091A4624CA4BC14FB6AD5052D1315&>




“We’ve got enough components to build 5,000.”

 –Vernon Kerswell, who bought the leftover
hardware from the failed Zano drone



[http://media.whatcounts.com/makermedia/MakerPro/2018-10-04/adafruit.jpg]



Catching Up With New York Maker Pros






Another dispatch from World Maker Faire (@makerfaire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6C:A30091A4624CA4BC14FB6AD5052D1315&>): Make:’s Executive Editor, Mike Senese (@msenese<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6D:A30091A4624CA4BC14FB6AD5052D1315&>), wrote this week about catching up with two indispensable maker pros businesses, Adafruit (@adafruit <http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6E:A30091A4624CA4BC14FB6AD5052D1315&> ) and littleBits(@littleBits<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6F:A30091A4624CA4BC14FB6AD5052D1315&>).

Adafruit, which started out of founder<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E70:A30091A4624CA4BC14FB6AD5052D1315&> Limor Fried’s MIT (@MIT<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E71:A30091A4624CA4BC14FB6AD5052D1315&>) dorm room, has grown to be a sort of Willy Wonka’s Chocolate Factory of hackable, open-source electronics — and it’s gotten there by defying all conventional logic about how to build a business. For starters, it manufactures all its wares in Manhattan, one of the most expensive locations in the country. It took no outside capital. And that’s without getting into its impressive lineup<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E72:A30091A4624CA4BC14FB6AD5052D1315&> of electronics and 3D printing livecasts, many filmed on-site in SoHo.

Senese visited Adafruit’s manufacturing facility<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E73:A30091A4624CA4BC14FB6AD5052D1315&>, and wrote that he “left even more impressed than I was before the visit.”

Senese also got a chance to catch up with littleBits founder<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E74:A30091A4624CA4BC14FB6AD5052D1315&> Ayah Bdeir(@ayahbdeir<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E75:A30091A4624CA4BC14FB6AD5052D1315&>). Nowadays the snap-together edtech company has more than 100 employees and has inked deals with Lucasfilm, NASA (@NASA<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E76:A30091A4624CA4BC14FB6AD5052D1315&>) and Korg(@KorgUSA<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E77:A30091A4624CA4BC14FB6AD5052D1315&>) — but it too has scrappy roots: it got its first product order ever at Maker Faire.

Want to dive deeper into these maker pro businesses? Don’t miss Make:’s 2017 cover story<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E70:A30091A4624CA4BC14FB6AD5052D1315&> about Adafruit or its new profile<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E78:A30091A4624CA4BC14FB6AD5052D1315&> of littleBits.






Sponsored by:


[http://media.whatcounts.com/makermedia/MakerPro/2018-10-04/stackcommercespread600x150.jpg]<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E79:A30091A4624CA4BC14FB6AD5052D1315&>




How Jawbone Clawed Its Way Back From Bankruptcy






Last year, it looked like once-promising wearable outfit Jawbone (@Jawbone<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7A:A30091A4624CA4BC14FB6AD5052D1315&>) was finished<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7B:A30091A4624CA4BC14FB6AD5052D1315&>.

But Recode reports<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7B:A30091A4624CA4BC14FB6AD5052D1315&> on how CEO Hosain Rahman (@hosain<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7C:A30091A4624CA4BC14FB6AD5052D1315&>) has brought the hardware startup back from the brink. Granted, it’s down just a hundred employees from 600 during its heyday. But by bringing in new investors to refocus the brand as a medtech platform that helps doctors make diagnoses by collecting huge swathes of user health information — it’s now called Jawbone Health — he’s given the company a future.

“We have half a million minutes a year in our lives,” Rahman told Recode. “If you’re good, you spend 15 minutes a year with a doctor, maybe four times a year. That’s a very small percentage of the population. So the idea is to give people tools.”








Building Something Great Out of a Failure






You probably remember the Zano drone, which raised more than 3 million dollars before imploding spectacularly<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7D:A30091A4624CA4BC14FB6AD5052D1315&>.

It turns out that they might still get put to some good. At World Maker Faire, Make: Senior Editor Caleb Kraft (@calebkraft<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7E:A30091A4624CA4BC14FB6AD5052D1315&>) caught up<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E7F:A30091A4624CA4BC14FB6AD5052D1315&> with Vernon Kerswell(@VernonKerswell<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E80:A30091A4624CA4BC14FB6AD5052D1315&>), who got his hands on the source code and leftover parts from the failed project. After more than a year of tinkering, he says he’s got the drones working. While he’s not entirely sure what he’s going to do with the equipment — his day job is at Extreme Fliers (@Extreme_Fliers<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E81:A30091A4624CA4BC14FB6AD5052D1315&>), another dronemaker — Kerswell says his priority is to get them out into the community.

“We’ve got enough components to build 5,000,” he said. “So we’re probably going to give them away to anyone who’s interested.”






Sponsored by:




[Make: Guide to Drones]<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E82:A30091A4624CA4BC14FB6AD5052D1315&>

[Make: Guide to Drones]<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E83:A30091A4624CA4BC14FB6AD5052D1315&>







A Cheat Sheet for Funding Your Hardware Startup






HAX (@hax_co<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E84:A30091A4624CA4BC14FB6AD5052D1315&>) partner Benjamin Joffe (@benjaminjoffe<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E85:A30091A4624CA4BC14FB6AD5052D1315&>) published a “cheat sheet” for funding hardware startups<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E86:A30091A4624CA4BC14FB6AD5052D1315&> this week for Tech in Asia, and it’s loaded with actionable tips.

The general idea: the conventional wisdom is that your startup needs to lock down traction, a team, its core tech, and convince investors that its timing and target users are strong. In reality, Joffe argues, success often hinges on knowing the right people and getting the right endorsements.

A few of Joffe’s hacks: know how to get human interest stories in the media, try to get a true believer celebrity who can champion your idea, demonstrate that you know how to manufacture a product efficiently — and much more<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E86:A30091A4624CA4BC14FB6AD5052D1315&>.







Elsewhere on the Maker Pro Web






GeekWire reports on<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E87:A30091A4624CA4BC14FB6AD5052D1315&> the life and times of Human, which has raised an extraordinary sum — north of $21 million to date — to bring a smart over-ear headphone that supports touch and swipe input. It first launched on Indiegogo(@Indiegogo<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E88:A30091A4624CA4BC14FB6AD5052D1315&>).

Maker Faire Eindhoven (@EHVMMF<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E89:A30091A4624CA4BC14FB6AD5052D1315&>) had its share of maker pros<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E8A:A30091A4624CA4BC14FB6AD5052D1315&>. Take Hiber(@HiberGlobal<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E8B:A30091A4624CA4BC14FB6AD5052D1315&>), a satellite-based data retrieval system, or hardware developer Devlab, which brought an entire “escape room” built with micro:bit(@microbit_edu<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E8C:A30091A4624CA4BC14FB6AD5052D1315&>).

Vapemaker Juul (@JUULvapor<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E8D:A30091A4624CA4BC14FB6AD5052D1315&>) is in trouble with the FDA<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E8E:A30091A4624CA4BC14FB6AD5052D1315&> because of its popularity with teens. But in a new interview<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E8F:A30091A4624CA4BC14FB6AD5052D1315&> with TechCrunch, founder James Monsees defended the company and sang its praises as a maker-inflected hardware company. “We are a hardware company,” he said. “We’re a hardware company that makes and sells millions of products a week. We’re a hardware company that has produced those products at incredibly high volume, all five of them, all of which we manufacture on equipment and tools that we built from scratch.”

Japan’s private sector has a long history building world class electronics. Its latest frontier: spacetech, according to<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E90:A30091A4624CA4BC14FB6AD5052D1315&> the Wall Street Journal, with startup ispace saying it wants to create a 1,000-person industrial city on the moon by 2040.






Sponsored by:


[http://media.whatcounts.com/makermedia/MakerPro/2018-10-04/SubPromoAd6502.jpg]<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E91:A30091A4624CA4BC14FB6AD5052D1315&>




Upcoming Maker Faires<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E92:A30091A4624CA4BC14FB6AD5052D1315&>




        » Baton Rouge Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E93:A30091A4624CA4BC14FB6AD5052D1315&> (LA): October 6
» Rocklin Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E94:A30091A4624CA4BC14FB6AD5052D1315&> (CA): October 6
» Lviv Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E95:A30091A4624CA4BC14FB6AD5052D1315&> (Ukraine): October 6
» Greater Hartford Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E96:A30091A4624CA4BC14FB6AD5052D1315&> (CT): October 6
» Maker Faire San Diego<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E97:A30091A4624CA4BC14FB6AD5052D1315&> (CA): October 6-7
» Nashville Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E98:A30091A4624CA4BC14FB6AD5052D1315&> (TN): October 6-7
» Boston Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E98:A30091A4624CA4BC14FB6AD5052D1315&> (MA): October 6-7
» Downtown Columbia Mini Maker Faire<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E99:A30091A4624CA4BC14FB6AD5052D1315&> (MD): October 7
» Maker Faire Beijing<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E9A:A30091A4624CA4BC14FB6AD5052D1315&> (China): October 17


Find a Maker Faire near you on the Maker Faire map<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E92:A30091A4624CA4BC14FB6AD5052D1315&>.





[Make:]<http://newsletter.makermedia.com/t?r=3675&c=2111&l=6&ctl=24E6B:A30091A4624CA4BC14FB6AD5052D1315&>

WE ARE ALL MAKERS

The Maker Pro Newsletter is edited by Jon Christian and DC Denison with support from Craig Couden and Sean Kincaid. The Maker Pro Newsletter is about the impact of makers on business and technology. Our coverage includes hardware startups, new products, incubators, and innovators, along with technology and market trends. Got a tip? Drop us a line at makerpro at makermedia.com<mailto:makerpro at makermedia.com>.

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